Microsoft Regional Director | Scrum Master | Speaker
Adam Cogan General, SSW Projects, User Experience best practice, customer experience, Customer Journey, Design, landing pages, Redesign, UI, UX, websites 0 Comments
SSW’s new homepage is live after a UX and UI redesign focused on clarity, trust and conversion. See how comparative research, stronger hierarchy and progressively introduced proof turned a crowded homepage into a deliberate customer journey.
Adam Cogan Customer Experience, General, User Experience Customer Journey, Journey Mapping, UI, User Experience, UX 0 Comments
User journey mapping is a powerful way to uncover insights about your users’ behavior and preferences. It helps you create more engaging content and design better experiences for your users.
Adam Cogan Automated Testing, General, SSW Rules Automated Testing, Automated UI Testing, BDD, GtiHub Actions, UI, UX 0 Comments
With BDD (Behavioural-Driven Development) and Gherkin syntax you can write unit test scenarios in plain text using a few key words (Given, When, Then). Plain text makes the test scenarios easy to understand, even for non-techies.
Adam Cogan Customer Experience, General customer experience, CX, UX 0 Comments
For many years I’ve been talking about user experience, to the point that some people don’t want to show me their new gadget because they don’t want my comments on the user experience. Similar to the concept of “User eXperience” in software design, the “Customer eXperience” is a marketing term with