SSW’s new homepage is live after a UX and UI redesign focused on clarity, trust and conversion. See how comparative research, stronger hierarchy and progressively introduced proof turned a crowded homepage into a deliberate customer journey.
For many years I’ve been talking about user experience, to the point that some people don’t want to show me their new gadget because they don’t want my comments on the user experience. Similar to the concept of “User eXperience” in software design, the “Customer eXperience” is a marketing term with